Tata Motors AIM

Overview

Tata Motors Limited is the largest automobile manufacturing company of India that offers a wide range of sedans, hatchback, MPV, SUV, cargo truck and much more to the entire world. This Indian multinational company has spread its wings in various parts of the world and organized an event at St. Regis in Mumbai for the investors to showcase the brand’s annual report and upcoming projects.
To highlight the annual journey of the company, its progress and meet future expectations, the brand invited the investors to comprehend the dynamic growth for which Rigger House came upfront to assist.

Conceptualisation

Maintaining the brand identity of Tata Motors and carrying the onus of sustainability with technological advancement, Rigger House assisted with the event at St. Regis in Mumbai.

  • The venue was set up strategically to demonstrate Tata Motor’s excellence in design.
  • Abiding by the mantra of dynamic innovations, curved LEDs were used for the first time to display the products and services at the venue.
  • Digital standees with full information were kept at multiple spots for easy viewing and registrations were made with the help of QR Code.
  • Top-selling vehicles of the year were showcased on the open terrace on the 9th floor, while the design team's eye for detailing was on display at the design studio in the main hall.

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